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Examining the interaction of marketing and financing decisions in a dynamic environment (Q1976731)

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scientific article; zbMATH DE number 1445902
Language Label Description Also known as
English
Examining the interaction of marketing and financing decisions in a dynamic environment
scientific article; zbMATH DE number 1445902

    Statements

    title
    Examining the interaction of marketing and financing decisions in a dynamic environment (English)
    0 references
    author
    H. Reisinger
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    Engelbert J. Dockner
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    Artur Baldauf
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    published in
    OR Spektrum
    0 references
    publication date
    24 June 2001
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    zbMATH Keywords
    strategic debt policy
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    marketing and financing interactions
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    debt and new product pricing policy
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    Identifiers

    zbMATH DE Number
    1445902
    0 references
    OpenAlex ID
    W2320641800
    0 references
    DOI
    10.1007/S002910050010
    0 references
     
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