Consumer segmentation based on use patterns (Q2038211)
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scientific article; zbMATH DE number 7370652
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer segmentation based on use patterns |
scientific article; zbMATH DE number 7370652 |
Statements
Consumer segmentation based on use patterns (English)
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9 July 2021
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real-time marketing
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circular data
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spherical \(k\)-means clustering
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market segmentation
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