Empirical research on the impact of brand awareness on brand loyalty: the mediating role of brand image (Q2086214)
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scientific article; zbMATH DE number 7606968
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Empirical research on the impact of brand awareness on brand loyalty: the mediating role of brand image |
scientific article; zbMATH DE number 7606968 |
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Empirical research on the impact of brand awareness on brand loyalty: the mediating role of brand image (English)
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25 October 2022
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brand awareness
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brand image
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brand loyalty
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PLS-SEM
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