Robust causal inference for incremental return on ad spend with randomized paired geo experiments (Q2135326)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Robust causal inference for incremental return on ad spend with randomized paired geo experiments |
scientific article |
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Robust causal inference for incremental return on ad spend with randomized paired geo experiments (English)
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6 May 2022
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effect ratio
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heterogeneity
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interference
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studentized trimmed mean
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