A discount strategy in word-of-mouth marketing (Q2207454)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A discount strategy in word-of-mouth marketing |
scientific article |
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A discount strategy in word-of-mouth marketing (English)
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22 October 2020
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WOM marketing
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discount pricing
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WOM spreading model
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marketing profit
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