Network-based marketing: identifying likely adopters via consumer networks (Q2381789)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Network-based marketing: identifying likely adopters via consumer networks |
scientific article |
Statements
Network-based marketing: identifying likely adopters via consumer networks (English)
0 references
18 September 2007
0 references
viral marketing
0 references
word of mouth
0 references
targeted marketing
0 references
network analysis
0 references
classification
0 references
statistical relational learning
0 references
