Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand (Q2327648)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand |
scientific article |
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Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand (English)
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15 October 2019
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dynamic programming
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display advertising
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programmatic guarantee
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real-time bidding
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revenue maximisation
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