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Cost-per-Impression Pricing for Display Advertising - MaRDI portal

Cost-per-Impression Pricing for Display Advertising (Q4971369)

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scientific article; zbMATH DE number 7258942
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English
Cost-per-Impression Pricing for Display Advertising
scientific article; zbMATH DE number 7258942

    Statements

    title
    Cost-per-Impression Pricing for Display Advertising (English)
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    publication date
    12 October 2020
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    zbMATH Keywords
    queueing systems
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    online advertising
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    pricing
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    Markov chains
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    cost per impression
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    viewers targeting
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    cites work
    Q4943598
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    Q4902563
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    Q3496342
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    90B22
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    91B24
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    60J10
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    60K25
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    zbMATH DE Number
    7258942
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    OpenAlex ID
    W3125557703
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    Wikidata QID
    Q129780330
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