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Heuristic Bayesian targeting of banner advertising - MaRDI portal

Heuristic Bayesian targeting of banner advertising (Q2357855)

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Heuristic Bayesian targeting of banner advertising
scientific article

    Statements

    title
    Heuristic Bayesian targeting of banner advertising (English)
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    author
    Fabrizio Caruso
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    Giovanni Giuffrida
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    Calogero G. Zarba
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    publication date
    20 June 2017
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    zbMATH Keywords
    advertising
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    Bayesian model
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    behavioral trageting
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    data mining
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    Identifiers

    zbMATH DE Number
    6733336
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    OpenAlex ID
    W1967079889
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