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Dynamic bidding strategies in search-based advertising - MaRDI portal

Dynamic bidding strategies in search-based advertising (Q2449347)

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scientific article
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English
Dynamic bidding strategies in search-based advertising
scientific article

    Statements

    title
    Dynamic bidding strategies in search-based advertising (English)
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    author
    Savas Dayanik
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    Mahmut Parlar
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    publication date
    8 May 2014
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    zbMATH Keywords
    searched-based advertising
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    dynamic bidding
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    dynamic programming
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    optimal control
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    Identifiers

    Mathematics Subject Classification ID
    90C15
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    90C39
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    90C90
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    zbMATH DE Number
    6293004
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    OpenAlex ID
    W2132931213
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