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Personalized pricing and advertising: an asymmetric equilibrium analysis - MaRDI portal

Personalized pricing and advertising: an asymmetric equilibrium analysis (Q2516231)

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Personalized pricing and advertising: an asymmetric equilibrium analysis
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    title
    Personalized pricing and advertising: an asymmetric equilibrium analysis (English)
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    author
    Simon P. Anderson
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    Alicia Baik
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    Nathan Larson
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    publication date
    12 August 2015
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    zbMATH DE Number
    6472197
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    zbMATH Keywords
    consumer targeting
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    price dispersion
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    mixed strategy equilibrium
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    Bertrand equilibrium
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    price advertising
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    OpenAlex ID
    W3125693742
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