Maximizing revenue for publishers using header bidding and ad exchange auctions (Q2661631)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Maximizing revenue for publishers using header bidding and ad exchange auctions |
scientific article |
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Maximizing revenue for publishers using header bidding and ad exchange auctions (English)
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7 April 2021
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floor price
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multi-armed bandits
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auctions
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header bidding
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pricing
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machine learning
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