The effects of cross-ruff coupons on sales and profits (Q2784063)
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scientific article; zbMATH DE number 1731077
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The effects of cross-ruff coupons on sales and profits |
scientific article; zbMATH DE number 1731077 |
Statements
7 August 2002
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coupons
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sales promotions
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stochastic choice models
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Markov chains
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marketing mix response
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The effects of cross-ruff coupons on sales and profits (English)
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