The impact of the distance-dependent promotional effect on the promotion cost sharing decision (Q2795158)
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scientific article; zbMATH DE number 6558537
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of the distance-dependent promotional effect on the promotion cost sharing decision |
scientific article; zbMATH DE number 6558537 |
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The impact of the distance-dependent promotional effect on the promotion cost sharing decision (English)
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18 March 2016
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supply chain cooperation
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promotional effect
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promotion cost sharing
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