Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999)
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scientific article; zbMATH DE number 5550016
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordinating advertising and pricing in a manufacturer-retailer channel |
scientific article; zbMATH DE number 5550016 |
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Coordinating advertising and pricing in a manufacturer-retailer channel (English)
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30 April 2009
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marketing
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cooperative advertising
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game theory
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supply chain coordination
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pricing
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