Optimal advertisement allocation for product promotion on television channels (Q2820240)
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scientific article; zbMATH DE number 6627455
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertisement allocation for product promotion on television channels |
scientific article; zbMATH DE number 6627455 |
Statements
15 September 2016
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television channels
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multi-objective programming
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advertisement allocation
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planning horizon
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Optimal advertisement allocation for product promotion on television channels (English)
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