Dynamic cooperative advertising strategies for supply chain (Q2823577)

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scientific article; zbMATH DE number 6634367
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English
Dynamic cooperative advertising strategies for supply chain
scientific article; zbMATH DE number 6634367

    Statements

    6 October 2016
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    supply chain
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    dynamic cooperative advertising
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    advertising inhibitory effect
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    Hamilton-Jacobi-Bellman equation
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    Dynamic cooperative advertising strategies for supply chain (English)
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