A model for optimally advertising and launching a product (Q2884278)
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scientific article; zbMATH DE number 6038592
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A model for optimally advertising and launching a product |
scientific article; zbMATH DE number 6038592 |
Statements
24 May 2012
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singular control
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monotone follower
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optimal stopping
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goodwill problem
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real options
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A model for optimally advertising and launching a product (English)
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