A MILP approach to the optimization of banner display strategy to tackle banner blindness (Q314623)
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scientific article; zbMATH DE number 6628125
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A MILP approach to the optimization of banner display strategy to tackle banner blindness |
scientific article; zbMATH DE number 6628125 |
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A MILP approach to the optimization of banner display strategy to tackle banner blindness (English)
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16 September 2016
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online marketing
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banner blindness
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clickstream data
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mixed integer linear programming
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Markov chains
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