An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics (Q3157738)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics |
scientific article |
Statements
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics (English)
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19 January 2005
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marketing
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behaviour
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modelling
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private brands
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empirical study
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