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DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE - MaRDI portal

DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE (Q3161560)

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scientific article
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English
DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE
scientific article

    Statements

    title
    DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE (English)
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    author
    Shizhong Ai
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    Rong Du
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    Qiying Hu
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    publication date
    15 October 2010
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    zbMATH Keywords
    budget allocation
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    dynamic optimal model
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    marketing
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    Identifiers

    Mathematics Subject Classification ID
    91B38
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    90B60
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    91B32
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    zbMATH DE Number
    5800447
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