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A dual control problem and application to marketing - MaRDI portal

A dual control problem and application to marketing (Q5932027)

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scientific article; zbMATH DE number 1594890
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English
A dual control problem and application to marketing
scientific article; zbMATH DE number 1594890

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    A dual control problem and application to marketing (English)
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    29 January 2002
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    The author considers a continuous-time partially observable linear system with incompletely known parameters. Using a minimax approach an adaptive controller with an active learning feature (called dual controller) is suggested. It is a compromise between maintaining optimal control and small estimation errors. The resulting controller is time-varying and depends nonlinearly on the state and parameter estimates. An application to marketing illustrates the procedure.
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    partially observable linear system
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    minimax approach
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    adaptive controller
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    learning
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    dual controller
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    marketing
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