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INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE - MaRDI portal

INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE (Q3161567)

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scientific article
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INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE
scientific article

    Statements

    title
    INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE (English)
    0 references
    author
    Lan Zhao
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    Jishan Zhu
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    publication date
    15 October 2010
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    zbMATH Keywords
    optimization
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    budget allocation
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    asymmetric information
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    Internet
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    Identifiers

    zbMATH DE Number
    5800450
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