Understanding the Memory Effects in Pulsing Advertising (Q3195229)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Understanding the Memory Effects in Pulsing Advertising |
scientific article |
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Understanding the Memory Effects in Pulsing Advertising (English)
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22 October 2015
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marketing: advertising and media
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optimal control
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memory effects
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awareness formation
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pulsing advertising
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Hamiltonian
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Lambert \(W\)
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delay differential equations
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