Control problems in online advertising and benefits of randomized bidding strategies (Q328167)

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scientific article; zbMATH DE number 6641302
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English
Control problems in online advertising and benefits of randomized bidding strategies
scientific article; zbMATH DE number 6641302

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    Control problems in online advertising and benefits of randomized bidding strategies (English)
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    20 October 2016
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    advertising
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    optimization
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    modeling
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    bidding
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    randomization
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    exploration and exploitation
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