Advertising response models with managerial impact: an agenda for the future (Q3439776)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising response models with managerial impact: an agenda for the future |
scientific article |
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Advertising response models with managerial impact: an agenda for the future (English)
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29 May 2007
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advertising response
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econometrics
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media synergies
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advertising productivity
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