Stochastically optimal advertising policies under dynamic conditions: The ratio rule (Q3494373)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Stochastically optimal advertising policies under dynamic conditions: The ratio rule |
scientific article |
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Stochastically optimal advertising policies under dynamic conditions: The ratio rule (English)
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1990
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marketing
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advertising policies
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ratio rule
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