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EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS - MaRDI portal

EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812)

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scientific article
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English
EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
scientific article

    Statements

    title
    EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (English)
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    author
    Salma Karray
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    Georges Zaccour
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    publication date
    20 May 2008
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    zbMATH Keywords
    distribution channels
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    cooperative advertising
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    promotion
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    prisoner's dilemma
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91A12
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    91B42
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    zbMATH DE Number
    5276963
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