OPTIMAL ALLOCATION OF THE ADVERTISING EXPENDITURES IN CONSIDERATION OF THE CARRY-OVER EFFECT (Q3944344)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | OPTIMAL ALLOCATION OF THE ADVERTISING EXPENDITURES IN CONSIDERATION OF THE CARRY-OVER EFFECT |
scientific article |
Statements
OPTIMAL ALLOCATION OF THE ADVERTISING EXPENDITURES IN CONSIDERATION OF THE CARRY-OVER EFFECT (English)
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1982
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carry-over effect
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competing companies
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marketing
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optimal advertising strategies
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