Optimizing referral reward programs under impression management considerations (Q420900)
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scientific article; zbMATH DE number 6037836
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimizing referral reward programs under impression management considerations |
scientific article; zbMATH DE number 6037836 |
Statements
Optimizing referral reward programs under impression management considerations (English)
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23 May 2012
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referral reward programs
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Stackelberg game
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impression management
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