Brand Extension as Informational Leverage (Q4221624)
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scientific article; zbMATH DE number 1234903
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand Extension as Informational Leverage |
scientific article; zbMATH DE number 1234903 |
Statements
Brand Extension as Informational Leverage (English)
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3 January 1999
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brand extension
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informational leverage
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multi-product monopolist
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