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An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand (Q4258931)

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scientific article; zbMATH DE number 1337314
Language Label Description Also known as
English
An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand
scientific article; zbMATH DE number 1337314

    Statements

    author
    Rabikar Chatterjee
    0 references
    Venkatram Ramaswamy
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    publication date
    15 September 1999
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    zbMATH Keywords
    brand choice
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    stochastic models
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    new production trial/repeat
    0 references
    title
    An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand (English)
    0 references

    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91B42
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    60J05
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    90B30
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    zbMATH DE Number
    1337314
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    OpenAlex ID
    W2045558449
    0 references
     
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