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Advertising and Coordination - MaRDI portal

Advertising and Coordination (Q4282696)

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scientific article; zbMATH DE number 519524
Language Label Description Also known as
English
Advertising and Coordination
scientific article; zbMATH DE number 519524

    Statements

    title
    Advertising and Coordination (English)
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    author
    Kyle Bagwell
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    Garey Ramey
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    publication date
    14 March 1994
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    Identifiers

    DOI
    10.2307/2297881
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    zbMATH DE Number
    519524
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    OpenAlex ID
    W1990167830
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