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The Value of Marketing Expertise - MaRDI portal

The Value of Marketing Expertise (Q4363574)

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scientific article; zbMATH DE number 1085128
Language Label Description Also known as
English
The Value of Marketing Expertise
scientific article; zbMATH DE number 1085128

    Statements

    title
    The Value of Marketing Expertise (English)
    0 references
    author
    Mehmet Paşa
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    Steven M. Shugan
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    publication date
    12 November 1997
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    zbMATH Keywords
    marketing expertise
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    Identifiers

    zbMATH DE Number
    1085128
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    OpenAlex ID
    W2075076740
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    DOI
    10.1287/MNSC.42.3.370
    0 references
     
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