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Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach - MaRDI portal

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Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach (Q4363591)

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scientific article; zbMATH DE number 1085142
Language Label Description Also known as
English
Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach
scientific article; zbMATH DE number 1085142

    Statements

    title
    Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach (English)
    0 references
    author
    Ashok Vasudevan
    0 references
    Rajan Chandran
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    publication date
    12 November 1997
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    zbMATH Keywords
    process and product innovation
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    R\&D resource allocation
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    Identifiers

    zbMATH DE Number
    1085142
    0 references
    OpenAlex ID
    W2074400572
    0 references
    DOI
    10.1287/MNSC.42.2.232
    0 references
     
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