On the impact of initial performance on the effectiveness of advertising pulsation policies (Q4656746)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: On the impact of initial performance on the effectiveness of advertising pulsation policies |
scientific article; zbMATH DE number 2144471
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the impact of initial performance on the effectiveness of advertising pulsation policies |
scientific article; zbMATH DE number 2144471 |
Statements
On the impact of initial performance on the effectiveness of advertising pulsation policies (English)
0 references
14 March 2005
0 references
advertising
0 references
dynamic programming
0 references
marketing
0 references
pulsation
0 references
0.86167705
0 references
0.8564184
0 references
0.8455379
0 references
0 references
0.8400412
0 references
0.81271166
0 references
0.8111068
0 references
