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The Challenges of Scanner Data - MaRDI portal

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The Challenges of Scanner Data (Q4834087)

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scientific article; zbMATH DE number 758177
Language Label Description Also known as
English
The Challenges of Scanner Data
scientific article; zbMATH DE number 758177

    Statements

    title
    The Challenges of Scanner Data (English)
    0 references
    author
    Steve Baron
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    Andrew Lock
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    publication date
    17 January 1996
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    zbMATH Keywords
    marketing
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    retailing
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    grocery superstore
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    scanner data
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    customer purchasing behaviour
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    Identifiers

    zbMATH DE Number
    758177
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    OpenAlex ID
    W1965879671
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    DOI
    10.1057/JORS.1995.6
    0 references
     
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