Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network (Q4905631)
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scientific article; zbMATH DE number 6137260
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network |
scientific article; zbMATH DE number 6137260 |
Statements
Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network (English)
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19 February 2013
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customer lifetime value
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knowledge management
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marketing
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retail
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modeling
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