Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach (Q5002292)
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scientific article; zbMATH DE number 7375300
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach |
scientific article; zbMATH DE number 7375300 |
Statements
Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach (English)
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27 July 2021
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manufacturer encroachment
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advertising
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profit improvement
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game theory
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