Using clustering of rankings to explain brand preferences with personality and socio-demographic variables (Q5035747)
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scientific article; zbMATH DE number 7479230
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Using clustering of rankings to explain brand preferences with personality and socio-demographic variables |
scientific article; zbMATH DE number 7479230 |
Statements
Using clustering of rankings to explain brand preferences with personality and socio-demographic variables (English)
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22 February 2022
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market segmentation
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personality
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demographics
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cluster analysis
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distance
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ranking data
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logistic regression
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random forests
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