Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences (Q5080632)
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scientific article; zbMATH DE number 7534811
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences |
scientific article; zbMATH DE number 7534811 |
Statements
Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences (English)
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31 May 2022
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operations and supply chains
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retailing
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choice models
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multinomial logit
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promotion optimization
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rank-based choice model
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customized promotions
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