Varying parameter models to accomodate dynamic promotion effects (Q1305791)

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scientific article; zbMATH DE number 1343115
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English
Varying parameter models to accomodate dynamic promotion effects
scientific article; zbMATH DE number 1343115

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    Varying parameter models to accomodate dynamic promotion effects (English)
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    19 June 2001
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    time series of cross-sections
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    sales promotions
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    scanner data
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