Mathematical Model of Multichannel Advertising Management with Continuously Distributed Lags (Q5107259)
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scientific article; zbMATH DE number 7190739
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Mathematical Model of Multichannel Advertising Management with Continuously Distributed Lags |
scientific article; zbMATH DE number 7190739 |
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Mathematical Model of Multichannel Advertising Management with Continuously Distributed Lags (English)
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17 April 2020
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mathematical model
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advertising strategy
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Volterra equation
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optimal control
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maximum principle
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existence of solution
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