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Planning Online Advertising Using Gini Indices - MaRDI portal

Planning Online Advertising Using Gini Indices (Q5129191)

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scientific article; zbMATH DE number 7266006
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English
Planning Online Advertising Using Gini Indices
scientific article; zbMATH DE number 7266006

    Statements

    title
    Planning Online Advertising Using Gini Indices (English)
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    publication date
    26 October 2020
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    zbMATH Keywords
    online advertising
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    Gini index
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    Lorenz curve
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    decomposition method
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    spreading impressions
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    describes a project that uses
    CPLEX
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    LMOMENTS
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    Identifiers

    zbMATH DE Number
    7266006
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    OpenAlex ID
    W2969246313
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    Wikidata QID
    Q127336324
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