Coordinating two-period ordering and advertising policies in a dynamic market with stochastic demand (Q5265646)
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scientific article; zbMATH DE number 6466956
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordinating two-period ordering and advertising policies in a dynamic market with stochastic demand |
scientific article; zbMATH DE number 6466956 |
Statements
Coordinating two-period ordering and advertising policies in a dynamic market with stochastic demand (English)
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28 July 2015
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supply chain management
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channel coordination
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inventory
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advertising
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two-period revenue-sharing contract
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