A Competitive Advertising Model: Some Theoretical and Empirical Results (Q5289664)
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scientific article; zbMATH DE number 279767
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Competitive Advertising Model: Some Theoretical and Empirical Results |
scientific article; zbMATH DE number 279767 |
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A Competitive Advertising Model: Some Theoretical and Empirical Results (English)
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2 September 1993
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modified Lanchester model
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constant advertising
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over-advertising
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