DYNAMIC ONLINE AND OFFLINE CHANNEL PRICING FOR HETEROGENEOUS CUSTOMERS IN VIRTUAL ACCEPTANCE (Q5692576)
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scientific article; zbMATH DE number 2209576
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DYNAMIC ONLINE AND OFFLINE CHANNEL PRICING FOR HETEROGENEOUS CUSTOMERS IN VIRTUAL ACCEPTANCE |
scientific article; zbMATH DE number 2209576 |
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DYNAMIC ONLINE AND OFFLINE CHANNEL PRICING FOR HETEROGENEOUS CUSTOMERS IN VIRTUAL ACCEPTANCE (English)
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28 September 2005
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online marketing
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dynamic pricing
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channels of distribution
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e-commerce
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competitive strategy
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game theory
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