Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208)
From MaRDI portal
scientific article; zbMATH DE number 7766395
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Incentive mechanisms for price and advertising coordination in dynamic marketing channels |
scientific article; zbMATH DE number 7766395 |
Statements
Incentive mechanisms for price and advertising coordination in dynamic marketing channels (English)
0 references
16 November 2023
0 references
game theory
0 references
differential games
0 references
advertising
0 references
pricing
0 references
incentives
0 references
channel coordination
0 references
