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Optimal promotion strategies of online marketplaces - MaRDI portal

Optimal promotion strategies of online marketplaces (Q6106779)

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scientific article; zbMATH DE number 7705648
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English
Optimal promotion strategies of online marketplaces
scientific article; zbMATH DE number 7705648

    Statements

    title
    Optimal promotion strategies of online marketplaces (English)
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    author
    Xianghui Cheng
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    Shiming Deng
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    Xuan Jiang
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    Yanhai Li
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    publication date
    3 July 2023
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    zbMATH Keywords
    E-commerce
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    joint promotion
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    coupon
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    online marketplace
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    behavioural experiment
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    cites work

    Identifiers

    zbMATH DE Number
    7705648
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