Strategic introduction of the marketplace channel under spillovers from online to offline sales (Q1754207)
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scientific article; zbMATH DE number 6876627
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Strategic introduction of the marketplace channel under spillovers from online to offline sales |
scientific article; zbMATH DE number 6876627 |
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Strategic introduction of the marketplace channel under spillovers from online to offline sales (English)
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30 May 2018
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supply chain management
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multi-channel retailing
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e-channel spillover
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sales efficiency
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game theory
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